When most people think of Sweden they think of IKEA. When fishermen think of Sweden they probably think of Abu Garcia reels! The company was started in 1921 by Carl Borgström in Sweden. When the company began production they weren’t making reels. They were actually making pocket watches, and taxi metres. During World War 2 demand for these things lessened leading to Carl’s decision to start manufacturing fishing reels. He did this in the year 1941.